What is RAD OffRoad and what product/services do you provide? RAD Offroad is an ecommerce business that focuses on Jeep parts and accessories. Geared toward “long term savings” RAD Offroad offers a very attractive loyalty program and has mail in rebates that allow customers to save even more. The main brands that are offered are : Rugged Ridge, Alloy USA, Omix-ada replacement parts and the MCE Flexible Fenders.
How old is RAD OffRoad? RAD Offroad has been around for 3 years. October 1st 2011 was when it was created.
Why was RAD OffRoad created? I come from a retail background, and at the end of the day I am a consumer just like everyone else. The core ideas for RAD Offroad were, as a consumer what things do I look for in a company. Those things being, great customer service, positive attitude, quality products, and good prices. Everything RAD Offroad is and offers is all about the customer. From pricing and the loyalty program, to what products are offered. I approach every idea, and every decision as what is in the best interest of the customer. The company motto “Long Term Savings” pretty much sums that up.
What makes RAD OffRoad unique? The most unique thing about RAD Offroad is that is run by one man. One person does everything, from ordering to helping with warranties to all customer service needs. It’s that one constant that I know will make the experience for each customer the best it can be. There is no being placed on hold and bounced around between different people and having to tell the next person what you just spent 10 minutes telling the person prior.
What is the best part of owning and operating RAD OffRoad? Being able to talk to my customers hands down. There is no greater feeling in the world. Being able to interact with them, whether it’s by phone, email, or social media. It’s almost like one big family in a way. They see me as a person, not just some guy who owns a business. That is key for me. You are only as good as your customers, so I make sure I take the time to talk to them. I value all of them, for their business and for the support of RAD Offroad.
Where are you located and what social media outlets are you on? RAD Offroad is based out of Ohio, but there is not a store front at this time. Everything RAD Offroad does is E-commerce based. Somewhere down the line there will be a physical store, it just hasn’t materialized yet. I mainly focus on Twitter as I have had the best luck there. I still have a Facebook but I don’t really do much with it anymore.
What is one thing your customers/followers may not know? When RAD Offroad was created back in Oct 2011 I was having issues coming up with a name. The company would have launched sooner, back around August 2011 but I just couldn’t settle on a name. RAD itself are my initials, but I never wanted the company to be looked at as my name so I adopted the “Ride and Dream” slogan and used that on the stickers I had created.
Describe your dream off-road adventure? My dream off-roading adventure is one I get to enjoy every year. Sand Drag racing. 100 yards, high RPMs, fast speeds. The rush I get from it is just amazing. If you’ve never seen it I have videos uploaded on the RAD Offroad youtube channel, go check them out!
Anything else? Yeah I just want to take a minute to thank Jeeped In for giving me the opportunity to be part of this, and to everyone who has taken the time to read it, thank you all very much!!
Thanks Rick and RAD OffRoad for sharing your story with us!